We develop unique PR strategies and creative marketing.
18Communications is a Sydney-based public relations, marketing and social media management company focused on communication and building brand profile to local Chinese consumers.
Over 1.4 million Chinese tourists spent $11.3 billion in Australia in the 12 months leading up to July 2018 and 166,000 Chinese students are pursuing their higher education in Australia on short-term student visas. There are approximately 3.0 million WeChat accounts in Australia and over 550k native Chinese living here.
This combined local market would be the key target for building brand awareness for any Australian or International brand looking to target Chinese consumers both here and abroad.
Founder & Director
Creating the game-changing public relations agency, Sweaty Betty PR, at just 24, Roxy has established her prominence as a leading Australian entrepreneur, author and media personality forever changing the way that the public relations industry operates in Australia. Always seeking new ideas and opportunities, Roxy is the mastermind behind her group of companies including Sweaty Betty PR, The Ministry Of Talent, Social Union, Pixie’s Bows and now 18 Communications.
Over the past 15 years, Roxy and her team have worked with some of the world’s leading names across the fashion, beauty, automotive and hospitality industries, becoming Sydney’s go-to lifestyle PR agency for brands that want to be seen, connected and desired.
Generic is not a word in Roxy’s vocabulary. No two brands are the same and as such we go over and above to ensure that no two campaigns are the same – taking the time to learn about you and your brand, creating bespoke, strategic campaigns designed to achieve your goals. And make no mistake, when we say we work around the clock, we mean it, guaranteeing that an opportunity is never overlooked.
Roxy is dynamic. With bold ideas and the tenacity to execute her vision flawlessly, she has re-written the book on public relations, communications and talent management. Unrivaled in her quest for perfection, Roxy constantly pushes the boundaries to generate fresh and unexpected ideas.
Prior to 18 Communications, Oliver was an Executive Director of China focused Corporate Advisory business Riverstone Advisory. With offices in Beijing and Sydney, Riverstone was a corporate advisory firm specialising in cross boarder resource transactions on behalf of SOE and private Chinese companies for offshore acquisitions. During his time at Riverstone, Oliver advised on over $2bln worth of deals.
Oliver has been immersed in Australia China business relations for the past 10 years and has a deep understanding of the business culture and practices. Oliver brings to 18Communications a wealth of knowledge and passion in relation to the Chinese market and will be a valuable member of the team.
A graduate of both Shanghai Fudan University and Sydney University, Paige is specialized in helping Australian businesses grow their image and customer base with local and incoming Chinese consumers in Australia.
An influencer in her own right, Paige is a talented writer, with an eye for the creative and has an exceptional understanding of the latest digital platforms and how to get the most out of them.
With an extensive network of Chinese KOLs and media partners, and strong content production expertise, Paige’s expertise ensures that our client’s content is being read in all the right places, and reaching the right audiences with the right message. Paige works closely with our clients, media and influencers to create engaging and beautiful campaigns that excite and delight readers and bring brands to life.
Since attaining her Bachelor of Media degree from University of New South Wales, Ivy has since furthered her studies in marketing at the University of Sydney. With strong education background and in-depth understanding in Chinese customer behaviours, Ivy is able to improve brand image, awareness also business performance among Chinese market by well-designed strategy and implementation.
As an early adopter of social media, Ivy is an expert in Chinese digital marketing. She understands well how to integrate various social platforms and make them work collaboratively, by which the invaluable brand concept can be effectively communicated to the complicated audiences. Ivy also brings her extensive knowledge in cross-border ecommerce and emerging online payment methods to 18 Communications to help businesses capture great opportunities in the high-value market.
Ivy believes marketing is a blend of art and science. She will deliver creative campaigns and measurable results with her passion and professionalism.
As an avid digital marketing professional graduated from the University of Nottingham and Sydney University, Susie is an asset with creative marketing capabilities into integrated marketing and branding initiatives in the business space.
After studying International Communication, Susie has gained insights into media, pop culture, and psychology. In addition to her experience in PR and marketing, Susie is specialised with her data-driven mindset in marketing through social media and content creation. With a cross-disciplinary background, Susie understands that driving traffic and boosting customer engagement with dynamic marketing strategies, requires out of the box thinking, also numeric sensitivity. It is also about connecting with people and communicating the understanding back to them.
The role is based in Sydney in an agency that is growing at exponential rates. The team is dynamic and creative and looking for dedicated, smart and energetic applicants. The applicant will bring a depth of knowledge of the Chinese social media environment to the agency. The applicants should address all of the six of the below:
· Fluent English and Mandarin language with excellent writing skills
· Display an in-depth knowledge and understanding of social media platforms, and their respective participants (Facebook, Wechat, Weibo, Youku, Redbook and Instagram)
· Marketing/communications qualifications and at least three years’ experience working with online platforms, including social media
· Demonstrate the ability to create, implement and evaluate social media activities and programs
· Demonstrate the ability to develop marketing promotional materials in both English and Mandarin.
· Knowledge of local Chinese media outlets and media contacts.
Working in a dynamic team, the Social Media/Communications Manager will be responsible for managing and delivering Chinese focused social media campaigns for the Agencies Clients. The applicant will be required to design, document and deliver on KOL programs, setup and management of Chinese social channels and developing PR and marketing initiatives for implementation on Social Channels. The applicant will require excellent written and communication skills as well as creativity and knowledge of managing and maintaining social media channels.
How to apply:
Your application, written in English, must include:
· A Statement of Claims for the position separately addressing each of the selection criteria (maximum 2 pages); and
· A Curriculum Vitae (maximum 2 pages); and
· Contact details for two work-related referees, including current supervisor.
ALL APPLICATIONS WILL REMAIN STRICTLY CONFIDENTIAL.
Applications should be submitted in writing by email to roxy@18communications.com