Oliver

Prior to 18 Communications, Oliver was an Executive Director of China focused Corporate Advisory business Riverstone Advisory. With offices in Beijing and Sydney, Riverstone was a corporate advisory firm specialising in cross boarder resource transactions on behalf of SOE and private Chinese companies for offshore acquisitions. During his time at Riverstone, Oliver advised on over $2bln worth of deals.

Oliver has been immersed in Australia China business relations for the past 10 years and has a deep understanding of the business culture and practices. Oliver brings to 18Communications a wealth of knowledge and passion in relation to the Chinese market and will be a valuable member of the team.

Paige

A graduate of both Shanghai Fudan University and Sydney University, Paige is specialized in helping Australian businesses grow their image and customer base with local and incoming Chinese consumers in Australia.

An influencer in her own right, Paige is a talented writer, with an eye for the creative and has an exceptional understanding of the latest digital platforms and how to get the most out of them.

With an extensive network of Chinese KOLs and media partners, and strong content production expertise, Paige’s expertise ensures that our client’s content is being read in all the right places, and reaching the right audiences with the right message. Paige works closely with our clients, media and influencers to create engaging and beautiful campaigns that excite and delight readers and bring brands to life.

Ivy

Since attaining her Bachelor of Media degree from University of New South Wales, Ivy has since furthered her studies in marketing at the University of Sydney. With strong education background and in-depth understanding in Chinese customer behaviours, Ivy is able to improve brand image, awareness also business performance among Chinese market by well-designed strategy and implementation.

As an early adopter of social media, Ivy is an expert in Chinese digital marketing. She understands well how to integrate various social platforms and make them work collaboratively, by which the invaluable brand concept can be effectively communicated to the complicated audiences. Ivy also brings her extensive knowledge in cross-border ecommerce and emerging online payment methods to 18 Communications to help businesses capture great opportunities in the high-value market.

Ivy believes marketing is a blend of art and science. She will deliver creative campaigns and measurable results with her passion and professionalism.

Susie

As an avid digital marketing professional graduated from the University of Nottingham and Sydney University, Susie is an asset with creative marketing capabilities into integrated marketing and branding initiatives in the business space.

After studying International Communication, Susie has gained insights into media, pop culture, and psychology. In addition to her experience in PR and marketing, Susie is specialised with her data-driven mindset in marketing through social media and content creation. With a cross-disciplinary background, Susie understands that driving traffic and boosting customer engagement with dynamic marketing strategies, requires out of the box thinking, also numeric sensitivity. It is also about connecting with people and communicating the understanding back to them.

Rebecca

Master majored in PR & Advertising in UNSW, bachelor majored in Media & Communications, Rebecca has a solid academic background in PR & Media field. She also has profound experience in content marketing, event planning and media relationship maintenance.

Integrated Marketing Thinking runs throughout her career life. She insists on brand consistency in all touchpoints along the funnel — from creativity, copywriting, design to channel delivery— the core brand values should stay consistent. She believes that visual language is the key element in the process of corporate identity communication, and social media platforms provide brands with excellent opportunities for building trust among community.

She excels in crafting user stickiness and mastering market trends. She is excited to describe creative messages in specific marketing scenarios, which enables users to have a better understanding in brand meaning. “Authenticity” and “Sincerity” are her primary concerns for a brand, and she focuses on the exploration and reconstruction of the consumers’ Aesthetics Value System.

Vail

As an Art postgraduate from the University of Melbourne, Vail has her passion in the field of arts, film, and digital marketing.

In the past few years, Vail has worked intensively in the field of digital marketing and arts. Her in-depth knowledge of arts and films has enhanced her understandings of how brands can bridge the connections with their current, potential and future audiences in the digital era. Having obtained a Bachelor’s degree in Media Arts, Vail believes that visual storytelling plays an essential role in marketing and that brands should continuously seek new ways to create unforgettable experiences for audiences.

Having two years of experience as a Marketing Coordinator and numerous  experiences with International musicians, Vail will bring her unique aesthetic tastes and insights to all clients.