We develop unique PR strategies and creative marketing.
18Communications is a Sydney-based public relations, marketing and social media management company focused on communication and building brand profile to local Chinese consumers.
Over 1.4 million Chinese tourists spent $11.3 billion in Australia in the 12 months leading up to July 2018 and 166,000 Chinese students are pursuing their higher education in Australia on short-term student visas. There are approximately 3.0 million WeChat accounts in Australia and over 550k native Chinese living here.
This combined local market would be the key target for building brand awareness for any Australian or International brand looking to target Chinese consumers both here and abroad.
Founder & Director
Creating the game-changing public relations agency, Sweaty Betty PR, at just 24, Roxy has established her prominence as a leading Australian entrepreneur, author and media personality forever changing the way that the public relations industry operates in Australia. Always seeking new ideas and opportunities, Roxy is the mastermind behind her group of companies including Sweaty Betty PR, The Ministry Of Talent, Social Union, Pixie’s Bows and now 18 Communications.
Over the past 15 years, Roxy and her team have worked with some of the world’s leading names across the fashion, beauty, automotive and hospitality industries, becoming Sydney’s go-to lifestyle PR agency for brands that want to be seen, connected and desired.
Generic is not a word in Roxy’s vocabulary. No two brands are the same and as such we go over and above to ensure that no two campaigns are the same – taking the time to learn about you and your brand, creating bespoke, strategic campaigns designed to achieve your goals. And make no mistake, when we say we work around the clock, we mean it, guaranteeing that an opportunity is never overlooked.
Roxy is dynamic. With bold ideas and the tenacity to execute her vision flawlessly, she has re-written the book on public relations, communications and talent management. Unrivaled in her quest for perfection, Roxy constantly pushes the boundaries to generate fresh and unexpected ideas.
Prior to 18 Communications, Oliver was an Executive Director of China focused Corporate Advisory business Riverstone Advisory. With offices in Beijing and Sydney, Riverstone was a corporate advisory firm specialising in cross boarder resource transactions on behalf of SOE and private Chinese companies for offshore acquisitions. During his time at Riverstone, Oliver advised on over $2bln worth of deals.
Oliver has been immersed in Australia China business relations for the past 10 years and has a deep understanding of the business culture and practices. Oliver brings to 18Communications a wealth of knowledge and passion in relation to the Chinese market and will be a valuable member of the team.
A graduate of both Shanghai Fudan University and Sydney University, Paige is specialized in helping Australian businesses grow their image and customer base with local and incoming Chinese consumers in Australia.
An influencer in her own right, Paige is a talented writer, with an eye for the creative and has an exceptional understanding of the latest digital platforms and how to get the most out of them.
With an extensive network of Chinese KOLs and media partners, and strong content production expertise, Paige’s expertise ensures that our client’s content is being read in all the right places, and reaching the right audiences with the right message. Paige works closely with our clients, media and influencers to create engaging and beautiful campaigns that excite and delight readers and bring brands to life.
Since attaining her Bachelor of Media degree from University of New South Wales, Ivy has since furthered her studies in marketing at the University of Sydney. With strong education background and in-depth understanding in Chinese customer behaviours, Ivy is able to improve brand image, awareness also business performance among Chinese market by well-designed strategy and implementation.
As an early adopter of social media, Ivy is an expert in Chinese digital marketing. She understands well how to integrate various social platforms and make them work collaboratively, by which the invaluable brand concept can be effectively communicated to the complicated audiences. Ivy also brings her extensive knowledge in cross-border ecommerce and emerging online payment methods to 18 Communications to help businesses capture great opportunities in the high-value market.
Ivy believes marketing is a blend of art and science. She will deliver creative campaigns and measurable results with her passion and professionalism.
As an avid digital marketing professional graduated from the University of Nottingham and Sydney University, Susie is an asset with creative marketing capabilities into integrated marketing and branding initiatives in the business space.
After studying International Communication, Susie has gained insights into media, pop culture, and psychology. In addition to her experience in PR and marketing, Susie is specialised with her data-driven mindset in marketing through social media and content creation. With a cross-disciplinary background, Susie understands that driving traffic and boosting customer engagement with dynamic marketing strategies, requires out of the box thinking, also numeric sensitivity. It is also about connecting with people and communicating the understanding back to them.
After graduating with a bachelor’s degree in Graphic/Fashion Design, Max chose to pursue a master degree in Commerce in the University of Sydney.
As a social media operator and content creator, Max’s business background enables her to see the insights of brand positioning and operation. And her solid design foundation provides exceptional concepts in her presentation of design works.
Extracting ideas from everywhere, Max is active 24/7, as an observer on where we are and where we are going. She believes that the satisfaction of a creation won’t be found without a unique style, a personal perspective and an original showcase of the product itself. High-quality content should not only have a distinctive brand style, but also conform to the up-to-date topics, so as to stand out and reach more audiences in this network era of information explosion.
Master majored in PR & Advertising in UNSW, bachelor majored in Media & Communications, Rebecca has a solid academic background in PR & Media field. She also has profound experience in content marketing, event planning and media relationship maintenance.
Integrated Marketing Thinking runs throughout her career life. She insists on brand consistency in all touchpoints along the funnel — from creativity, copywriting, design to channel delivery— the core brand values should stay consistent. She believes that visual language is the key element in the process of corporate identity communication, and social media platforms provide brands with excellent opportunities for building trust among community.
She excels in crafting user stickiness and mastering market trends. She is excited to describe creative messages in specific marketing scenarios, which enables users to have a better understanding in brand meaning. “Authenticity” and “Sincerity” are her primary concerns for a brand, and she focuses on the exploration and reconstruction of the consumers’ Aesthetics Value System.
We are looking for a talented copywriter to join our PR & Marketing team!
The successful candidate will be an excellent writer who can create compelling Chinese written materials, can show a track record of successfully produced content, can effectively manage their time, consistently meet deadlines, and can communicate effectively with the internal team.
Please include your 2 pieces of social media works with your CV, and send to firstname.lastname@example.org