Who We Are

We develop unique PR strategies and creative marketing.

18Communications is a Sydney-based public relations, marketing and social media management company focused on communication and building brand profile to local Chinese consumers.

Over 1.4 million Chinese tourists spent $11.3 billion in Australia in the 12 months leading up to July 2018 and 166,000 Chinese students are pursuing their higher education in Australia on short-term student visas. There are approximately 3.0 million WeChat accounts in Australia and over 550k native Chinese living here.

This combined local market would be the key target for building brand awareness for any Australian or International brand looking to target Chinese consumers both here and abroad.

What We Offer

We offer creative communication solutions for our clients from our suite of services including:
  • Brand and Marketing Strategy
  • Chinese Social Media strategy, content development and account management
  • Wechat advertising and creative concepts
  • Chinese language graphic design for Wechat/Weibo/Redbook
  • Event Management and Production
  • Guest list and RSVP management
  • Influencer engagement – Chinese International & Australia based
  • Product seeding and reviews
  • Media buying and media relations
  • Chinese international PR and media relations
  • Online to offline integrated marketing
  • Product placement in Chinese produced film and television productions in Australia
  • KOL campaign management;
  • Website and e-commerce translation and management;

Roxy Jacenko

Founder & Director

Creating the game-changing public relations agency, Sweaty Betty PR, at just 24, Roxy has established her prominence as a leading Australian entrepreneur, author and media personality forever changing the way that the public relations industry operates in Australia. Always seeking new ideas and opportunities, Roxy is the mastermind behind her group of companies including Sweaty Betty PR, The Ministry Of Talent, Social Union, Pixie’s Bows and now 18 Communications.

Over the past 15 years, Roxy and her team have worked with some of the world’s leading names across the fashion, beauty, automotive and hospitality industries, becoming Sydney’s go-to lifestyle PR agency for brands that want to be seen, connected and desired.

Generic is not a word in Roxy’s vocabulary. No two brands are the same and as such we go over and above to ensure that no two campaigns are the same – taking the time to learn about you and your brand, creating bespoke, strategic campaigns designed to achieve your goals. And make no mistake, when we say we work around the clock, we mean it, guaranteeing that an opportunity is never overlooked.

Roxy is dynamic. With bold ideas and the tenacity to execute her vision flawlessly, she has re-written the book on public relations, communications and talent management. Unrivaled in her quest for perfection, Roxy constantly pushes the boundaries to generate fresh and unexpected ideas.


Chinese Digital Content Creator (Intern) – 18Communications

We are looking for a talented copywriter to join our PR & Marketing team!

The successful candidate will be an excellent writer who can create compelling Chinese written materials, can show a track record of successfully produced content, can effectively manage their time, consistently meet deadlines, and can communicate effectively with the internal team.


  • An excellent writer who can create compelling Chinese written materials with strong copywriting, proofreading and editing skills to create and push content;
  • A passion for the craft of writing and happy to write all day!
  • Adaptive in creating fresh ideas on content and at the same time executing the brand’s tone and voice;
  • Experience and in-depth understanding of content production for social media content specifically in WeChat, Weibo, and Little Red Book;
  • An ability to prioritize workloads, meet deadlines and manage a varied workload in a busy professional environment;
  • Social media savvy and quick learner – able to pick up and apply new concepts quickly;
  • Ability to work independently and in a team environment;
  • Minimum 1-year Social media content creation experience;
  • Fluent Mandarin and English language with excellent writing skills
  • A relevant tertiary qualification in Journalism, Communications or content creation experience are preferred


  • Producing a range of content, including social platforms of WeChat, Weibo, and Redbook.
  • Developing creative ideas from research and writing articles on specific topics in line with Account Managers’ requirements and client brand tone and voice;
  • Able to manage your workload and ensure everything delivered is to the highest possible standard and meet the deadlines;
  • Liaise and receive feedback from the internal team about delivered work, and implement feedback given through the editing process;
  • Monitor engagement and inquiries on social media profiles.

Please include your 2 pieces of social media works with your CV, and send to paige@18communications.com

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