Who We Are

We develop unique PR strategies and creative marketing.

18Communications is a Sydney-based public relations, marketing and social media management company focused on communication and building brand profile to local Chinese consumers.

Over 1.4 million Chinese tourists spent $11.3 billion in Australia in the 12 months leading up to July 2018 and 166,000 Chinese students are pursuing their higher education in Australia on short-term student visas. There are approximately 3.0 million WeChat accounts in Australia and over 550k native Chinese living here.

This combined local market would be the key target for building brand awareness for any Australian or International brand looking to target Chinese consumers both here and abroad.

What We Offer

We offer creative communication solutions for our clients from our suite of services including:
  • Brand and Marketing Strategy
  • Chinese Social Media strategy, content development and account management
  • Wechat advertising and creative concepts
  • Chinese language graphic design for Wechat/Weibo/Redbook
  • Event Management and Production
  • Guest list and RSVP management
  • Influencer engagement – Chinese International & Australia based
  • Product seeding and reviews
  • Media buying and media relations
  • Chinese international PR and media relations
  • Online to offline integrated marketing
  • Product placement in Chinese produced film and television productions in Australia
  • KOL campaign management;
  • Website and e-commerce translation and management;

Roxy Jacenko

Founder & Director

Creating the game-changing public relations agency, Sweaty Betty PR, at just 24, Roxy has established her prominence as a leading Australian entrepreneur, author and media personality forever changing the way that the public relations industry operates in Australia. Always seeking new ideas and opportunities, Roxy is the mastermind behind her group of companies including Sweaty Betty PR, The Ministry Of Talent, Social Union, Pixie’s Bows and now 18 Communications.

Over the past 15 years, Roxy and her team have worked with some of the world’s leading names across the fashion, beauty, automotive and hospitality industries, becoming Sydney’s go-to lifestyle PR agency for brands that want to be seen, connected and desired.

Generic is not a word in Roxy’s vocabulary. No two brands are the same and as such we go over and above to ensure that no two campaigns are the same – taking the time to learn about you and your brand, creating bespoke, strategic campaigns designed to achieve your goals. And make no mistake, when we say we work around the clock, we mean it, guaranteeing that an opportunity is never overlooked.

Roxy is dynamic. With bold ideas and the tenacity to execute her vision flawlessly, she has re-written the book on public relations, communications and talent management. Unrivaled in her quest for perfection, Roxy constantly pushes the boundaries to generate fresh and unexpected ideas.


18Communications, a division of Sweaty Betty PR, is seeking applicants to fill the role of Account Manager, focusing on social media and communications.

The role is based in Sydney in an agency that is growing at exponential rates. The team is dynamic and creative and looking for dedicated, smart and energetic applicants.  The applicant will bring a depth of knowledge of the Chinese social media environment to the agency. The applicants should address all of the six of the below:

·         Fluent English and Mandarin language with excellent writing skills
·         Display an in-depth knowledge and understanding of social media platforms, and their respective participants (Facebook, Wechat, Weibo, Youku, Redbook and Instagram)
·         Marketing/communications qualifications and at least three years’ experience working with online platforms, including social media
·         Demonstrate the ability to create, implement and evaluate social media activities and programs
·         Demonstrate the ability to develop marketing promotional materials in both English and Mandarin.
·         Knowledge of local Chinese media outlets and media contacts.

Working in a dynamic team, the Social Media/Communications Manager will be responsible for managing and delivering Chinese focused social media campaigns for the Agencies Clients. The applicant will be required to design, document and deliver on KOL programs, setup and management of Chinese social channels and developing PR and marketing initiatives for implementation on Social Channels. The applicant will require excellent written and communication skills as well as creativity and knowledge of managing and maintaining social media channels.

How to apply:
Your application, written in English, must include:
·         A Statement of Claims for the position separately addressing each of the selection criteria (maximum 2 pages); and
·         A Curriculum Vitae (maximum 2 pages); and
·         Contact details for two work-related referees, including current supervisor.

Applications should be submitted in writing by email to roxy@18communications.com

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